Energy startup The Citizenrē Corporation's haikulike Google ad says it all. "Solar for free," it headlines. "No initial investment needed. Just monthly payments for power."
Instead of making you spring for $25,000 or more in gear, Citizenrē says it will loan you a complete rooftop solar power system, install it for free and sell you back the power it generates at a fixed rate below what your utility charges. The company hopes to make back its investment with those monthly payments, augmented by federal tax credits and rebates.
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